A recent survey by Australian fashion label, Sara, revealed that three out of five Australian women dislike having their photo taken and avoid it at all costs.

As a brand that champions beauty in all shapes and sizes, the plus size fashion label Sara, wanted to do something to help women feel better about themselves and so they created the ‘Sara Perfect Pose‘ website. The Perfect Pose website gives women practical tips on how to enhance their perfect pose in photographs.

“Every women should be able to feel confident in front of the camera and I know better then anyone that it all comes down to your pose. Trust me, it’s not about how you look – how you hold yourself is the key to having the perfect picture pose,” said Sara brand ambassador, Ljubenka (pictured).

The Sara Perfect Pose study revealed that 62% of women are uncomfortable with certain parts of their body or face in photographs and more then half were not aware of any tips when it came to looking better in photographs.

“As a women with a curvier body, I know better then anyone how making small adjustments in my pose can enhance my assets and hide anything I’m not wanting to show. We all have our flaws but it’s about showing off what you’ve got,” said Ljubenka.

At the heart of the Sara Perfect Pose website is an interactive video where Ljubenka walks visitors through her hints and tips on taking a better photograph. From the overall silhouette to the eyes and chin or even arms and legs, the site delivers a number of free tips to help women on their way to having the Perfect Pose every time.

For free perfect pose and styling tips, visit www.perfectpose.com.au

Sara Plus Size Fashions are sold exclusively at David Jones and online at EziBuy – Australia’s #1 Online Women’s Clothing Store.