Trend setting Australian style for Spring/Summer 2012 can be found in-store from today at David Jones and online from August 13. The Spring Summer 2012 campaign will star David Jones’ Fashion Ambassador Miranda Kerr, Samantha Harris and Jason Dundas and feature Montana Cox. Hot trends for women this season include: Riviera Dreaming, Craft Works, That Seventies Show, Club Tropicana and Escape Capsule. Key menswear trends for summer include: Desert Traveler, Rocking the Fifties and Winning Looks inspired by the 2012 London Olympics.
It’s a wild style safari as tribal patterns and warm, sandy colours make a strong return. An Akira or Camilla kaftan in an exotic print is the perfect piece to get you in the mood. Or, if you’re looking for something a little more graphic, punchy tropical prints in vibrant colours are another big summer trend. For the more girly dresser, spring has certainly sprung, and with it, a bunch of new floral prints. Thurley and Lover have added a masculine edge to this trend, with floral pantsuits.
David Jones is also expanding its swimwear offerings. Look out for these exciting new brand launches in-store: We Are Handsome, Camilla and Collette Dinnigan swim. You’ll also find a selection from established favourites such as Jets by Jessika Allen, Isola by Megan Gale, Zimmermann swim, Anna & Boy and Tigerlily.
To view the Spring/Summer 2012 fashion collections at David Jones visit the website: http://fashionlaunch.davidjones.com.au/spring-summer/
Spring/Summer 2012 Women’s Fashion Trends
Riviera Dreaming
This season, designers have the Côte d’Azur on the brain. Jane Birkin in Cannes in 1969 is your muse. Be inspired by the dress over pants trend, as seen on the international runways, and layer a cream Trelise Cooper crochet dress over a pair of cropped white pants by Bassike. Get colour savvy: navy and white are punctuated by accents of jade, ochre, turquoise and red. For a more modern nautical look, forgo the traditional ‘Breton’ navy and white stripe in place of vibrant, eye-catching lines. Key wardrobe essentials to take note of include the relaxed blazer, full skirt and striped jersey dress.
Craft Works
This season, it’s time to join the fashion tribe as style gets a shot of globetrotting adventure with safari colours and eye popping tribal patterns. Designers have turned to North Africa for print and colour inspiration. Welcome the return of earthy, sandy hues inspired by nature. Brown is back, along with tones of cinnamon, sand, tangerine and terracotta. Turn to EP by Easton Pearson for sweet sundresses in tribal prints. Zimmermann also offers artisanal mesh knits. Jump on the printed pant trend with Gary Bigeni’s geometric patterned trousers. To finish your look, accessorise with a Gregory Ladner hat or scarf.
That Seventies Show
Let the bright in: jewel colours make a brilliant return this summer. Imagine Bianca Jagger in her Studio 54 days, long and languid, in a white trouser suit or halter neck dress. Your destination is Boogie Wonderland. Embrace Jagger’s love of vibrant print and colour, with an exotic and oriental twist. Sit poolside with a floor skimming maxi in magenta or an all in one jumpsuit in jade. Pump up the glamour by dressing a sun-kissed décolleté with a bold gold necklace and finish with towering wedges.
Club Tropicana
This season, fashion has the sunny feel of an endless summer. Look as though you’re jetting off to an exotic island, dressed in bold tropical patterns and hothouse florals. Myriad designers have injected a tropic tone into their collections, from C&M Camilla and Marc’s quirky parrot printed sundress to French Connection’s cherry hibiscus flower suit, which has a seventies flair. New to David Jones, you’ll love the palm tree prints from We Are Handsome. An uplifting colour palette awaits – from lemon and lime tones at Lisa Ho to vivid shades of orange and aqua at Alice McCall.
Escape Capsule
The great getaway begins. If you’re escaping the city, or even looking for breezy weekend attire, then this trend is for you. Get into the holiday mood with crisp white, sand, terracotta and blonde coloured looks. Key white on white looks were seen at Bec & Bridge and Bassike. This trend is all about easy, wearable and uplifting pieces. There’s also a 70’s boho mood in the air. Cue thrilling gold accessories, which shine brightly against the neutral hues. Play with texture too: raffia, lace, mesh and crochet.
Spring/Summer 2012 Menswear Trends
Desert Traveler
Drawing influences from the Sahara desert, the African traveler look is back in fashion. Safari is the ultimate easy-to-wear summer trend. From sporty to luxe, warm, sandy colours instantly flatter any man. You’ll love the desert-inspired palette of sunbaked terracotta and burnt orange, mixed in with earthy neutrals and bright white. Boss Orange, Three Over One, Ben Sherman and Scotch & Soda all offer key looks. Must have items include duster coats and safari jackets along with printed pants and collarless shirts. What matters is how you style the look: mix luxe suedes with easy cotton pieces or add an eye catching tribal print scarf that roars with individuality.
Rocking the Fifties
Whether you’re inspired by the sleek geek, beach boy or retro rockabilly, mastering the fifties trend is easy, as long as you invest in a few key essentials. For the sleek geek, a bright, eye-catching polo is essential. You’ll find what you need at Fred Perry, Lacoste, Lyle & Scott, Ben Sherman or Thomas Pink. Team your polo with chino shorts, preppy knits and prints reminiscent of the Ivy League. Or, for the beach boy who loves prints, Hawaiian floral patterned shorts and shirts are closet staples. When you think of the rockabilly, images of James Dean, Elvis Presley and John Travolta in Grease instantly spring to mind. Leather jackets, buttoned polos, ankle length skinny denim, leather boots and slick hair are all essential pieces. Key colours include strong shades of blue, red, grey, white, orange, green and yellow.
Winning Looks
What do Ksubi, Zanerobe, Bassike, Three Over One, Lyle & Scott, Jac & Jack and Boss Orange have in common this summer? They’re all offering the city sportif look. Designers around the world have been inspired by the 2012 London Olympics. The knit is big news with key items including the crew-neck sweater, the knitted polo and preppy cardigan jackets. Also look out for lightweight outerwear such as hooded nylon parkers. Key colours include blues – from deep marine blue through to bright cobalt blue – rich berry tones and accents of sporty brights such as orange and yellow. Speaking of colour, now is the time to embrace vibrant hues as the classic tailored blazer is updated in graphic shades such as hot pink and yellow. Ready, set, go!