Dame Edna to launch her collection with M•A•C Cosmetics

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Iconic Australian megastar housewife, Dame Edna will be returning to Australian shores on Friday 16th of January to launch her collaboration with M•A•C Cosmetics.

Famous worldwide for her beauty, Dame Edna has decided to share her good looks by launching
a gladioli inspired colour collection with M•A•C cosmetics, she is the first Australian celebrity to have a global collection with the brand.

The collaboration will be unveiled in grand Dame fashion at M•A•C at David Jones, Elizabeth Street, Ground Floor, Sydney, at 11am on Friday January 16th 2009 – this will be the Dame’s only in-store appearance worldwide.

Playing on Dame Edna’s Australian heritage and her utter authenticity, M•A•C created a collection it says will be loved by young and old.

“It’s lovely being a M•A•C dame,” said Dame Edna. “One of my favourite nuts is called the macadamia. But no I’m not a nut. I am a particularly fruity lady and very, very proud of this association.”

For years the world has been clamouring for even the smallest clue as to how Dame Edna does it all. And while she won’t reveal her age – she’s as old as her tongue and a little older than her teeth – she is at long last sharing her secrets with the world!

“Sardines are one of my beauty secrets. I used to sleep with them taped to my face. But it always made a mess of my pillow, and my late husband didn’t particularly care for it,” the Dame reveals.

“I’ve often been asked to share my secrets and now I have with M•A•C.” Sardines not included! “For MAC and for me, there is no one quite like Dame…Edna!” said Senior Vice President / Creative Director, M•A•C Worldwide James Gager.

“This collaboration is a celebration of spirit and creativity and is beyond everyone’s extreme dreams.”

Gager worked closely with Dame Edna to make sure the packaging for the collection of glosses, shadows, lipsticks, and nail lacquers truly represented all that is Dame. And so the lilac of her hair and the red sparkle of her glasses served as the inspiration – that and the gladiola, Dame Edna’s signature flower.

As always the Dame says it best: “What you see is what you get Possums and with this new Dame Edna collection you too can be Gorgeous, Gorgeous, Gorgeous!”

For more information visit www.maccosmetics.com.au