Intellectual Property Explorer

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This information is brought to you by business.gov.au Small businesses can now use a free online tool to help manage their patents, trade marks and other valuable intellectual property (IP) assets. Intellectual Property Explorer has a range of useful resources to assist businesses in identifying and protecting their IP, including: plain English definitions of IP [...]

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How to Import your Blog into your Facebook Like pages

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Facebook Like pages are a great way to establish your expertise in your business niche. Publishing a blog is another way to share information with your target market and the search engines love them. Blogs can be indexed in as quickly as just 10 minutes after you make a change. What if you could make [...]

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New Generic Top Level Domains

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This information is brought to you by business.gov.au Generic top level domains (gTLDs) are the last part of a domain name, such as “.com” or “.net”. Currently there are 21 gTLDs that can be used worldwide. The Internet Corporation for Assigned Names and Numbers (ICANN) is developing a new process to allow any organisation to [...]

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How to Use Online Links Effectively

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An Online link basically refers to a connection or clickable link online. On the internet, online links are a vital component of websites and can even help you improve your search engine ranking.  Links are a great way to build relationships and help business owners establish trust among their visitors and customers. There are many ways to use links for [...]

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Mama Mia, it’s more bad publicity for Freedman

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The popular blogger and social commentator, Mia Freedman, found herself at the centre of yet another media controversy yesterday, after obesity advocates took offense to comments posted on her website. In a move reminiscent of the recent sacking of Catherine Deveny by The Age newspaper, Freedman’s critics are now calling on the Government to remove [...]

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Top Australian Blogger lists do not reflect true popularity

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Recently I stumbled across a new Top 50 Australian Women Bloggers list that attempts to rank websites in order of popularity. Initially I thought the blogger must be using a new algorithm (formula) because Australian Women Online ranked second behind Mamamia. But sadly, this was not the case. While I can appreciate the effort that [...]

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Marketing Online: How to Submit to Articles Directories

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Marketing online and providing great content is a great way to attract more readers to your website and keep them coming back on a regular basis. One of the most effective methods of online marketing is through article submission. Writing articles with useful information is a great way of spreading the word to your prospective clients about [...]

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How to Promote Your Newsletter or E-zine Online

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A newsletter or e-zine is a great way to promote your business and attract readers on the internet. You can also use a newsletter to expand your database or your list. Anyone in business can offer a newsletter as a way of getting the word out about what they do, the products they sell as well as other important updates [...]

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Promoting your business by publishing articles online

Article writing is one of the most popular ways of promoting people, products and services today. This method has also been proven time and again to be effective in drawing more visitors to websites and achieving increased sales. Articles need to be interesting and written well in order to get published and read by a [...]

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Earning income through affiliate programs

People who look to the internet to earn an income have many avenues to choose from. One of the popular ways to earn money online is by becoming an affiliate and joining an affiliate program. This enables anybody to gain money on a commission basis. Many online businesses regardless of size offer affiliate programs these [...]

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