Women in Business: Elspeth Radford from Saltbush Clothing

To remain competitive and profitable, the Saltbush Clothing Company has had to change and evolve over the past twenty years. During the recession of the early 1990s, the company ceased production of children’s clothing to concentrate exclusively on women’s wear. When the company hit hard times about five years ago, Elspeth Radford recognised the need for help in key business areas such as book keeping, marketing, business strategy and accounting. But without the finances to employ a team of professionals, Elspeth assembled her own business advisory board, a group of professionals who volunteer their time and expertise to assist her.

Saltbush Clothing Company was established by Elspeth Radford (pictured) and her husband Graham, in early 1988. Unable to purchase hard wearing, smart moleskin trousers with co-ordinating casual shirts for her two young sons, Elspeth set about making the garments herself. Read more