Save 30 percent on Lenovo Laptops that mean business

Lenovo laptops mean business and for a limited time only, you can save 30% on the popular T Series ThinkPad and the ThinkPad X Series laptops by buying direct from Lenovo Australia.

Lenovo is a global leader in the PC market that develops, manufactures and markets cutting-edge, reliable, high-quality PC products and value-added professional services that provide business customers around the world with smarter ways to be productive and competitive.

T Series Special Offer
Spend $2499 and above and get 30% off on T Series ThinkPad Laptops
These portable powerhouses feature high-end processors and graphics for lightning-fast performance and durable, reliable data storage. Intel® Turbo Memory and solid-state storage drives (both on select models) speed boot and application load times.
Use e coupon: AUPATSERIES30OFF
Offer expires: March 26, 2010
CLICK HERE FOR MORE INFO

X Series Special Offer
Spend $2499 and above and get 30% off on X 201
Designed for extreme mobility, lightweight ThinkPad® X Series laptops deliver big in reliability, performance and durability.
Use e coupon: AUPAX20130OFF
Offer ends: 26 March 2010
CLICK HERE FOR MORE INFO

Home Based Businesses Keep Office Location Top Secret

According to a recent survey¹, more than half of Australian home based businesses choose to keep their clients in the dark about operating from home for fear of losing business. The survey by Serviced Offices International, a provider of serviced offices and virtual offices in the Sydney CBD, found 56 per cent of business owners believe prospective clients are hesitant to work with a business that is home based.

Managing Director of Serviced Offices International, Michelle Mills (pictured) said: “There are nearly one million people running home based businesses across Australia², but it is no surprise that such a large number keep their place of business a secret. Image is very important, especially for a home operator who has to convince customers that home life will not infringe on the quality of product and service provided.” Read more

Understanding Public Relations with Melanie King from 303

In my experience, the role of public relations (PR) is still largely misunderstood by the very people who could benefit from it most. I’m not just talking about business owners, but some publishers as well.

So in an attempt to clear up all this confusion in relation to the role of PR in business and the media, I recently spoke to former journalist and Head of PR at 303, Melanie King (pictured). Melanie has managed PR for some of the biggest brands in Australia and she also teaches PR at the University of Technology Sydney (UTS). Read more

Small Business Promotion 101

Written by Johanna Baker-Dowdell, who was recently named by TweePR in the Top 10 of Australia’s most followed PR professionals, The 21st Century Guide to Promoting Your Small Business eBook is packed full of tips to help business owners get their brand noticed.

The ebook includes topics such as promoting business expertise, writing media releases, approaching the media, using the Internet and social media, email marketing, competitions and networking, Johanna, who is also a journalist and blogger, explained.

“I’ve worked with many small and micro business owners who need to build their brand, but have a tiny budget with which to do it. With the strategies outlined in my eBook, business owners can secure themselves hundreds, or even thousands of dollars, worth of publicity,” Johanna said.

“Often business owners aren’t sure where to invest their money to get the results they need, so I have packaged a number of strategies together in one easy-to-read guide so they can choose which is the best fit for their business,” she said.

Business owner, Annie Rennie from Czarque Shoes said the eBook made an extremely valuable addition to her marketing plan.

“This eBook is a must for all small businesses. It not only gives you an insight into how publicity works it also actually gives you lots of valuable information on how to go about promoting your business that won’t cost you a cent apart from your time. Very inspirational!” said Anne.

Johanna has more than 15 years experience as a journalist, professional blogger, writer, marketer and public relations consultant, both in Australia and in the UK. She launched Strawberry Communications in 2007 with the aim of positioning clients as experts through writing and public relations strategies tailored to gain media attention and build their businesses.

The eBook The 21st Century Guide to Promoting Your Small Business is priced at AU$37 and can be purchased online at http://strawberrycommunications.com.au/ebooks

For more information about Johanna Baker-Dowdell or Strawberry Communications visit www.strawberrycommunications.com.au